Just ahead of the 2025 holiday season, Google is reinventing the way we shop online — by embedding generative AI directly into its shopping ecosystem. The company’s latest update introduces a new “AI Mode” in Search, powered by the Gemini family of models, that transforms user prompts into rich product searches, real‑time inventory checks and even buying actions. Axios
In practice, that means you can ask something like “cozy sweaters in warm autumn colors” and Google will not only return image results, but will assess inventory, compare options across retailers, show price trends, and help you buy — all via conversational interface. The system taps into Google’s 50 billion‑item Shopping Graph, signalling a big push into “agentic commerce” where AI doesn’t just assist, it acts. Axios
For creators, marketers, and online retailers, this shift matters: the path from inspiration to purchase just got shorter, smarter and more immersive. If you’re building content, products or ads, prepare for AI‑enabled buyers who expect faster, conversational, and curated experiences when they ask the web. This isn’t just a search update — it’s a commerce evolution.
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