Google is turning its long‑teased AI‑powered search experience AI Mode into a full‑blown personal assistant. According to recent reports, the feature now supports agentic capabilities allowing users to ask Google Search not just what’s available, but to act — from finding and booking concert tickets to locking in salon or spa appointments matching your preferences. TechCrunch+2BGR+2
Accessible via the Google Chrome app with a dedicated “AI Mode” shortcut on iPhone and Android (currently in the U.S. with roll‑out planned to 160+ countries) the update signals a major shift: Search is no longer just for discovering information—it’s now for doing things. BGR+1
For creators, tool builders and power‑users, this opens new workflows: you can integrate AI Mode into your tool‑stack, build review‑friendly content aimed at being surfaced by Google’s reasoning pipeline, and create prompts that trigger reservations, bookings, and purchases. Now is the time to experiment — the barrier between search and action is collapsing.
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